Impressions from the Impressionable: Future of In Game Ads

JayCat | May 29, 2008 | Blog | Misc

An inpressionable Gamefocus editor discusses the past, present and future of in game ads from old simple static images to today's dynamic ads based on geography and time of day. While some people bellyache, it's going to and is a part of gaming in the 21st century. JayCat asks and answers, what will the future of in game ads hold?

...I love advertising, all sorts: print, radio, TV. I enjoy them all, even the bad ones. It is striking the amount of effort that goes into in-game ads. The first in game ad was in 1978, when Scott Adams put an ad for his upcoming game Pirate Adventure into Adventureland; developers have run with them ever since...

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kspiess | May 29, 2008

I really hope ads don't get out of control. I can understand ads on television.. 'cuz it is free to watch...but after paying 60 bucks for a game I don't want to be forced to watch ads. It really is all up to gamers to vote with their wallets -- if a game has too much advertising in it, they shouldn't buy it. If there is no protest against this at all than we can expect all future games to be saturated with advertising.
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Redemption | May 30, 2008

TV is not totally free to watch, you pay for the cable feed (unless you have a dish that can receive OTA).

It IS ridiculous that a game that can make plenty of money by sales and subscriptions alone should try to make more money via in game ads tho.