In a recent editorial from Game Developer Magazine, Brandon Sheffield, discusses why gamers should be keeping an eye on the South Korean market. According to Sheffield, there is plenty to be learned from South Korean companies taking steps to expand in the West:

[In this editorial from a recent issue of Game Developer magazine, EIC Brandon Sheffield discusses the fascinating South Korean game market, explaining why a visit to Seoul's Gstar game expo opened his eyes to a vibrant and different market - from IP ownership to microtransaction dominance.]

Some time ago, I went to South Korea to attend the GStar expo, and met no fewer than 13 different Korean game developers, either at the show or in their offices - and I had the very distinct impression that I'd just been schooled.

It's easy to feel like you know what's going on in the world. I've been following the Korean market since 1999, when I picked up my first Game Infinity (representing Korean game companies as a whole) brochure at E3.

I've long had faith in the region's entertainment industry, and time has proven me right in that regard - but actually going there, meeting the developers, visiting the studios, and feeling the vibe, there turned out to be a whole lot I just didn't know.

Miss Razz via gamesetwatch.com »