A writer from GamePlasma talks about Nintendo and their success with the casual market. Of course, it is this market that Microsoft has shifted some attention toward, as could be seen at this year's E3.

"The Wii is, quintessentially, a casual gamer’s paradise. Nintendo has undoubtedly taken that expanding market by storm. The company may lack in third-party titles or extensive libraries, but it surely sells a whole hell of a lot of the current offerings. Due to gaining such substantial sales it is no wonder that Reggie and company have become entrenched in said market."

The question remains however, what’s the next step? Nintendo could most surely profit from new users with more Wii (insert activity here) titles, but what happens to current owners of the system? It is highly debatable as to whether owners of the Wii will grow weary of simplicity and possibly move onto a more advanced or challenging type of gameplay.

dxmnecro via gameplasma.com »