I don't just go out and buy any video game that has guns or boobs in it. I have a filter, like an online server list. I mentally sort out the good, the bad, and the ugly before buying anything. I can't afford to buy every average shooter that comes out. In order to warrant a purchase, a game must be, for the lack of a better word, "great." As a consumer, there are a number of things that I look for when spending my hard-earned cash on a full-price game, and without these things, I tend to assume that a game is just average.