While McCain has spoken out against harmful media as a whole, Obama has gone as far as to say that the ESRB’s rating system needs improvement, but did not offer details as to how. In a response to the question of keeping media companies from marketing and pushing inappropriate content to children (posed by Kotaku in the heat of the primaries) Obama stated, “I would call upon the video game industry to give parents better information about programs and video games by improving the voluntary rating system we currently have. Broadcasters and video game producers should take it upon themselves to improve this system to include easier to find and easier to understand descriptions of exactly what kind of content is included.”