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Proof that Square Enix don't give a damn what you think

December 18, 2008 in Blog comments 9

It's true that Square does seem to jerk around with their fan base a lot, huge delays, trailers only to be shown in a closed Mega Theatre, unfulfilled promises. In this article Tim Rogers examines these trends, and brings up his discovery of how when looking at the Square Enix Youtube channel, he found out the truth. Square Enix don't want to know what you think, unless its that their games are worth buying (new not used)

"YouTube — it's dangerous. We have had men assess it, and they cannot discern any objective way to make money out of it."

Still, companies like Square-Enix jumped in and registered YouTube accounts, as you can see by the registration date on Square-Enix's channel home page. Notice how they have a logo which has the word "Channel" written in the famous font in which "Square-Enix" is always written. Notice how the letters are reflected in a nonexistent shiny black floor. Notice the lens flare on the right. They pulled out all the stops; they put PhotoShop through its paces here.
Bale Fire via kotaku.com »
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  • 6
    Cruxis Mana Dec 18, 08
    So what's the big deal here exactly?

    TBH I can see where Square Enix are coming from.

    Everyone knows their comments section would just end up ridden with;

    "OMFG HOW COULD YOU GUYZ DISOWN SONY"

    "360>PS3 - SUCK IT NUBS"

    Etc etc etc.
  • 3
    RKRigney Dec 18, 08
    Whoever wrote this is a douche. He complained about the quality, even though all it takes is clicking on "watch in HD" to see one of the highest quality vids on youtube.

    And Cruxis is right about the comment section thing. It's easy to see why they disabled it. Thanks Kotaku, for more bullcrap.
  • 0
    Zero and X Dec 18, 08
    Well this is just the youtube channel, I don't think that it means they don't listen to them at all.
  • 0
    The Primagen Dec 18, 08
    The title makes this sound way more dramatic than it really is

    So they don't allow comments or ratings? big deal! Its not like someone infiltrated a press conference and secretly filmed a few Square Enix CEOS saying they don't give a damn what we think, is it?
  • 0
    Big A2 Dec 18, 08
    The comments on YouTube aren't what people think. It's just 10 year olds trying to look cool on the internet.

    Only PAL gamers know that Square don't give a shit about them.
  • 1
    Sayyed Dec 18, 08
    What I think is stupid is when companies don't care about what we think. WE are the ones keeping them in business. This is in general and not directly towards this specific thing. Companies should give more of a damn about what there fans want.
  • 2
    Final Blade Dec 19, 08
    Youtube comment section is just as bad as 4chan members. I made several comments saying thanks to this guy who uploaded a video on a game that helped me, and I gets thumbed down, yet someone who made a similar comment get's thumbs up? It's ridiculous. It's like like Big A stated, 10 year olds trying to be cool and failing.
  • 0
    xxxRockerxxx Dec 19, 08
    Well, in the end they are a company, but just cause of no comments on their youtube videos doesn't necessarily mean they don't care what fans think. They're a lot of dumb people who make comments on youtube, and the comments themselves can be irrelevant. But they are trying to go all out with FFXIII and Versus XIII. Plus Dissidia as well. They're just trying to make good games that will sale.
  • 4
    Shuyu Dec 19, 08
    And if comments (and ratings, but that's irrelevant to my point) were enabled, that would make us feel better? Even though any chance of them actually reading the comments would disappear after they saw "lol first" and "wenz ffxiii cumin out ktxh"?

    I think the entire rant was unnecessary, stupid and a rather weak attempt to troll fans of Square Enix.

    And what would be the point in allowing comments for feedback on games that are already well into development? It's not like it's going to change the final product, it's too late for that.

    I'm sure they'd prefer feedback through more respectable channels than YouTube anyway.

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