An editorial by Blend Games about the future of software accessibility and content being provided by Microsoft to compensate for the DVD medium. The article discusses how Microsoft plans to thwart Blu-ray from taking over in 2009.

The industry is continually finding ways to break out of the reliance of hard-copied media formats. And even though both Microsoft and Sony are vying to gain exclusives with their respective online services, Microsoft has taken things a step further for the sake of keeping the Xbox 360 alive in 2009.
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Most recently commented on by on Dec 25, 2008
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  • 2
    Final Blade Dec 21, 08
    Aww how cute they abbreviated Digital Movie Downloads.

    MS i'm sorry but this DMD will never take off as well as you think.
  • 2
    Sayyed* Dec 21, 08
    Why do people always bring up that Digital downloads will beat blu-ray. I honestly don't want to DL a 2+GB movie and watch it on a small moniter. It will take way to long And blu-ray movies are so much better to watch. DMD isn't going to take off for a while, and by then blu-ray would have taken its effect.
    • 5
      Koloth Dec 22, 08
      Hah, 2GB? No sorry but if you want 1080p HD with 7.1 sourround sound or higher we're talking about at least 10GB downloads. And when HD resolutions increase so to will file sizes.

      I have always hated the idea of downloading movies. It makes them less portable, less reliable. It can at times literally take longer to download a movie than it does to get in the car drive to the store buy it and come back. I would rather have the actual disks. I can lone them to friends. I know that if my HDD blows up they will still be there without having to redownload them. And I don't have to worry about running out of storage space so long as I have physical room in my apartment. Oh yea and if I do start to run out of room I can sell the one that I don't want any more to free up some room and get some more money for more movies. The advantages of physical media just don't end.
      • 0
        Sayyed* Dec 22, 08
        Which in turn stores make money and then can pay their workers and so forth
  • 2
    Stefan Dec 21, 08
    i dont see the appeal of this. i think alot more people would rather have a nice blu-ray library than just a huge hard drive.
  • 2
    Xenctuary Dec 21, 08
    Dante Must Die!

    • 1
      Storm Dec 22, 08
      I thought a Neo member became famous: DragonMaster Dyne, DMD. Then I thought: Nah, hell hasn't frozen over that M$ would need his help.
  • 1
    HisServant77 Dec 21, 08
    I don't like having to download things. I don't believe DMD will ever take off like everyone says. I mean, many people that downloadable media will replace the disc soon, but I highly, HIGHLY doubt that. Internet Speeds would have to be SO much faster than today, and HDD space MUCH cheaper and easier to get, and upgrade.

    Personally, I prefer having a hard copy disc of the thing I buy. Call me old-fashioned, but it's just nice to have something you can see, and hold onto instead of relying purely on software and hoping nothing goes wrong with your HDD!
  • 0
    BANDITO ATTACK Dec 21, 08
    you dont like downloading things, and i dont like paying 25$ to watch a 90 minute film.
  • 1
    DragoniteBallZ Dec 21, 08
    I only download to rent not own. If I want to own it I'd rather own it in a disc where I don't have to worry about stupid DRMs and limitations on how many players you can play it on.
  • 0
    Livewire_19 Dec 21, 08
    It would be a huge mistake for Microsoft, if the only way you could get new games for the next Xbox was to download them.

    Right now very few people have fast enough Internet to download 25GB plus games in a timely manner, and it's going to be a while for it to get to the point where most have fast enough Internet for this idea to work.
    • 0
      DragoniteBallZ Dec 21, 08
      That's not really the issue though. In just a few years very likely it won't be. But it is true people without internet would be screwed.

      But downloads are something you can never fully own and do what you want with.
      • 2
        Livewire_19 Dec 21, 08
        It might not be the main issue but it's still very important.
        Many people in my area still can't get access to good Internet service, they can either get dial up or crappy satellite service, and it's very unlikely that within a few years this will be fixed, and it's much more unlikely that we're ever going to get fiber optic service.
        Microsoft would be losing a large percentage of buyers if they try this.

        I agree, I hate downloading games and the DRM that seams to come with all downloads, but there are other issues involved with this.
    • 0
      Gamesta100* Dec 22, 08
      Especially here in Aus where our internet sucks compared to other countries and costs more to boot.
  • 0
    TurMoiL911 Dec 21, 08
    quote
    Microsoft's Answer To Blu-Ray Is DMD
    Is it strange that I thought of this guy ?
    • 0
      tyranitar24 Dec 21, 08
      No, because I did too, haha.
      • 0
        ShadowJ Dec 22, 08
        lol I thought this was going to be a news article about Dyne joining the horde known as MS XD

        To be fair, good on Microsoft for not giving up the battle that they already lost against Blu-ray...they should give in while they can instead of trying to make alternatives that won't pick up.

        One thing Microsoft haven't realised is that DMD won't work because they are now limiting themselves to one area, whereas Blu-ray will continue to have superstore sales and rentals...which is where HD-DVD failed.

        If anything I feel sorry for the 56k dial up guys XD
  • 0
    HawkMan Dec 22, 08
    actually this is a good idea. Getting an earlier start ahead of the competition. DMD is going to be a business model that would be integrated in the future all it takes is time.

    and most people who have a 360 probably don't have dsl access therefore can't play online anyways, so this clearly isn't for them.

    DMD can be very successful if done right, TDK got a billion download( via bittorent) last month I believe making it the highest pirated movie of all time..google it. will this model stop it? of course not, but it'll be very welcomed in the download community.
    • 0
      Koloth Dec 22, 08
      Pirating a free movie is ENORMOUSLY different from paying to download a movie. You CAN NOT use that as a reasonable or even logical argument for digital distribution. You have to use actual paid downloads which were almost nothing compared to the Blu-ray and DVD sales of TDK.
      • 1
        BlackLabel Dec 22, 08
        Illegal downloads of movies are actually far more portable as they lack the DRM that most legal downloads have to stop sharing and multiple copying, so to me DMD will never fully take off the only reason pirates download is because it saves them $16 and even they are probably putting the movie on a disc, these consoles don't even have burners so users can't even turn the download into some form of solid copy.
  • 0
    HawkMan Dec 22, 08
    yeah and downloading pirated music is very much different from paying for music, didn't stop Itunes from being successful did it?! seriously get the *bleep* off your high horse. I'll stick to my guns and say right here, right now that DMD is set to become a very sucessful business model if implemented correctly in the future, never said it will see the amount of action that pirated films get.

    and No one is going to pay 30 bucks to download a flick thats just f'n pointless. hence why I said MS needs to implement it correctly to actually see a viable business model.



    almost all form of printed media are set to distributed vis internet. newspapers,comics, books areall going to go digital downloads.
    • 1
      BlackLabel Dec 22, 08
      Yeah but even with printed media going digital they will still keep making the books and newspapers in a physical form because only a 10th of the world maybe even less actually have access to a personal internet connection. The modern world maybe connected but not everyone in this modern world is and thats something people are forgetting.

      I mean movie sales if they went 100% digital tomorrow they would drop because the customers aren't there, this is a method asking for everyone to have the internet, for everyone to have high speed internet this is the impossible dream kinda like the paperless office that was promised when computers were brought to the mainstream, if anything the computer has brought along more paper usage in offices worldwide.

      This is another pipedream that seems perfect, but as Koloth points out there are more points against this medium than there are for it at this moment in time, the only way it will take off is if everyone gets the internet and everyone grows out of showing off.

      Since the dawn of time people have wanted to show off, be it Lord Winchester in his mansion with 30,000 books in his library, fast forward to modern times and we are still doing that it's fun to show off how many Blu-Ray's and DVD's you have on the shelf, it's just not the same if you can't see or touch the movie, book or CD.
    • 1
      Koloth Dec 22, 08
      It isn't about being on a high horse or saying that DMD won't be sucessful. There will be people that use it, just not as many as will continue to buy physical media.

      I was simply disputing your point that a billion copies of TDK being pirated means anything for digital distribution. People pirated TDK because it was free. iTunes might be sucessful, but pirated MP3 still vastly out number the downloads from iTunes daily. MP3s are also far more portable than digitally distributed movies. Until DMD can overcome the short comings of portability, size, and reliability it will continue to lag far behind the physical media.
  • 0
    Shadow of Death Dec 22, 08
    This is just a fledgeling distribution model right now.

    In 20 or so years, kids'll be saying "What? You used to go to stores to buy movies on a disk? That's so weird."

    Well, probably a bit more than 20 years, but yeah, we'll all be speaing of the 'good old days' where them digital download things were just coming out, and physical copies were a much more practical way of getting movies most of the time.
    • 2
      Gamesta100* Dec 22, 08
      I hope that day never comes, or at least comes after I'm dead.Personally I say people can shove their virtual media, I love my disc based media.

      I love my discs with pictures and my movie/game covers.Sure you can make your own but I LIKE going to the shops and buying things.Downloading movies or games just isn't as exciting to me as going to the shops and buying things and being around people.
  • 1
    DarkSpyro_Dragon Dec 22, 08
    I swear they are trying to kill us with dial up. Its like they assume everyone lives in an area that an get super fast wireless internet connection. If I have to live in a world of downloading movies and music, I'd rather be dead. It takes at least 2 hours to download one song on dial up, and the result is a horrible choppy skippy glitched up song. I can only imagine having to download a movie
  • 1
    Existence Dec 22, 08
    Pah. Blu Ray os the future of gaming and movies.
  • 0
    Linkerd101 Dec 22, 08
    For me, a least, this sounds cool. I dont use my PS3 anyway.
  • 0
    drpunk Dec 22, 08
    Extra content in GTAIV on PS3? What extra content is that then?

    And there's a whole market which everyone seems to be ignoring. The rental market. People who rent are obviously not concerned with owning the physical media. DMD is perfect for rentals, which is pretty much how it exists at the moment on Live.
    • 0
      Final Blade Dec 22, 08
      Netflix and the others have already beaten DMD to the punch. This is talking about OWNing Virtual movies not renting. Also what does extra content on GTA PS3 version has to do with this? I don't see any comments with that.
      • 0
        drpunk Dec 22, 08
        As far as Live goes there is no owning of films, so I don't see how this is about owning movies. I don't see Live ever being about owning movies.

        And the extra content comment is taken from the article.
        • 0
          Final Blade Dec 22, 08
          I thought it might have been taken out of this article.

          As for my comment, it has nothing to do with Live. In fact I wasn't even talking about XBLM of Netflix. You can rent movies from Netflix.com you know. Which they literally beaten MS to the punch with their idea of DMD. Also this article is about DMD and OWNing Virtual movies. Not renting them, which Netflix seem to shine. This won't take off, it's just not possible atm or will be for another century.
    • 0
      BlackLabel Dec 22, 08
      Yeah drpunk and yet the rental market are happy renting the physical medium, most go on to buy the game if they thouroughly enjoy it and the game is long enough. DMD still has the issue and will do for probably the next 50 years of people struggling to get online.

      I mean they could work around it by having download kiosks in stores where you take a disc or a memory stick and buy the movie there but thats DVD and Blu-Ray in a nutshell just more awkward. DMD will take far too long to take off i mean even if 100% of the modern world had internet we still don't have connections fast enough.
      • 0
        drpunk Dec 22, 08
        Why does there have to be a workaround?

        They could work around it by not closing rental stores. Just like downloadable music didn't close down music stores.

        And I've just noticed that Final Blade stated that Netflix beat DMD to the punch, when in fact Netflix IS DMD. And it seems to be quite popular.
        • 1
          BlackLabel Dec 22, 08
          Netflix is DMD on the Xbox 360 but in the real world it's a DVD/Blu-Ray rental service and works well, Microsoft only got on board with Netflix because it was cheaper to go through them and get their entire back catalogue than go through licencing each movie individually..

          I say a workaround because if this takes off and become a worldwide phenomenon killing CD, DVD, Blu-Ray etc.. Then those left without the internet will need a way of buying this content that they can no longer buy/rent.
        • 1
          Koloth Dec 22, 08
          Actually Netflix still rents more physical media than they do downloadable.

          There is definitely a market for it there is no denieing that. But Microsoft seem to keep pushing it as the end all be all future of movie sales. The truth of the matter is though that downloadable media will never replace physical media. It will just be a supplemental service for those that want it.
  • 1
    Absolute Dec 25, 08
    Meh.

    I think the future will see more and more of Blu-Ray and DMD going hand in hand to become the full medium together.

    One isn't better than the other, imo..they both have their strong points.

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