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The Japanese are known for their weird and wacky TV shows and video-games. The same spplies to their game commercials too. They're often fun, crazy and show the audience alot about the games...even without showing much actual in-game footage.
Go to the source for the full article.
Our eyeballs have been sullied by hateful Western game adverts for too long now. Our retinas simply can’t stand staring into the back of peeps' craniums in 360 commercials, gritty - read miserable - cinematography for action games ads or Aryan race-esque families playing 2.4 children in front of their consoles. Want us to buy your titles, giant corporations? You could start by never showing us this again.
Instead, show us middle-aged businessman fighting for survival in the wilderness, wronged women attacking men with bouquets or a couple in gold body paint hugging on public transport. It sounds like madness, but it’s clearly a sound business strategy. After all, the Japanese have been using brilliantly barmy ads like these and more below to shift games to punters for decades.
Comments
But that's my marketing lecture for the day.
*bleep*ing jackasses.
You're a halfwit if you think their aren't any bad adverts in Japan.
Yeah, nice try. Someone needs to point out just how embarrassing it is to state how one country does something better than the other based on JACK *bleep*ING SHIT. To make things better, they put up a general description of a CERTAIN type of advertisement and twist it in a way so that it SOUNDS bad.
And the worst part is that people actually eat it up.
And those are the ones we see the most.
Secondly, look at the description..."gritty cinematography for action games ads", well damn, one would THINK that an action game (that usually includes killing in some way or another) that has a serious tone...is treated...seriously? It's like suggesting that darker action movies should have "Romantic comedy-esque" trailers instead of a dark-themed trailer. A 12 year old would call this common sense.
Thirdly: "Aryan race-esque families"??????? Hello? Does anybody REALLY need to point just how incredibly, mind numbingly STUPID that sounds? They're complaining that advertisements are overusing the family image that has ALWAYS (ALWAYS) been used in advertisement...by bringing RACE into the issue (and calling it Aryan, no less, whew they gotta feel smart by now).
Honestly, I don't think anything else needs to be said, the person who wrote the article was having a bitch fit about NOTHING.
Albeit not for a console game, but still hilarious......and banned.
I mostly like to see good gameplay, awesome visuals, and sex appeal in video game trailers (as far as getting me interested in the actual game goes, that is)....It is the triple threat for getting people to buy games...
@Ameer - The whole getting Banned thing was probably on purpose...Controversy stirs up interest, and that commercial didn't really have any connection to video games whatsoever (aside from a vague connection between 'video games = thumbs up', but that could apply to anything really)....
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