Cinema Blend present a decisive view of Wii position in the UK market, citing the appeal of a "lifestyle" product as greater than the "technology" perception of the competition.

“Simple games for simple people” is a term you often here in the UK when discussing the placement of Wii’s software catalogue in the market. It’s a difficult opinion to argue against when the top sellers - not only on the console, but of the generation so far - are Wii Sports, Wii Fit and Wii Play. Simple games they may be, but the audience purchasing them would be best referred to as “average”, opposed to “simple”. Mr. John Doe is the biggest audience Wii has, and he’s not interested in any deep routed mechanics or artistic merit in videogames – he simply wants entertainment.

kevcothirtythree via cinemablend.com »