Gaming Target examines all of Microsoft's major Halo announcements from Comic-Con including how the franchise has become one of the biggest in gaming and how it took over the show with news of Halo Legends, Halo 3: ODST, Halo: Reach and Halo: Chronicles.

In the end it all goes back to Beattie's quote. With four bestselling games (and two more on the way), several comic book series, a whole library of novels, toys from a variety of companies (including a few exclusive designs that were only available at Comic-Con), continued efforts to create a movie and now a compilation of anime episodes, Halo has become one of the biggest cross-media franchises in the world. While Star Wars is still a bit of a stretch, the adventures of Master Chief and the rest of the UNSC marines will continue to be told for many years to come.

kingjfs via gamingtarget.com »