Is Sony slowly losing it's customer loyalty? Are they no longer providing as good customer service as other game companies? Playstationuniversity.com thinks so. Go to the source to find out why...

This generation of consoles has brought forth something that the gaming industry has never seen the likes of and that is the console wars. Sure, Nintendo and Sega had a rift back in the 90s, but it was never quite at the level it is today. It seems you’re either a member of the Microsoft camp or you’re taking refuge at Sony’s headquarters. Regardless of which side you choose to represent, without including the neutrals, the reasoning behind these console wars always falls back onto one factor – brand loyalty.

I remember a time when brand loyalty meant something. Supporting a product used to mean that that company would appreciate your business and would enjoy keeping it. A company would do what it could to satisfy its consumers in order to keep that consumer base from dwindling, but growing through consumer loyalty and treating the consumer right. However, ever since the launch of this generation of consoles, consumer loyalty has been thrown out the window in exchange for greed and profitability. Of course, you can make your argument for which of the two empires you feel carries the most evil, but when it’s truly broken down to it, Microsoft is willing to go further to keep you as a customer than Sony is.
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  • 1
    Bale Fire Oct 10, 09
    I can feel this guys pain, but have to dispute him on a number of points.

    A) The Warranty. I don't know what the guy is expecting of Sony here. Every single company I know of requires the receipt when returning products, and I mean every single one. Not only is keeping the receipt safe just common sense, but its easy to obtain a copy, either by scanning your own working through your bank or the store where you bought it.

    B) As far as I am aware of Gamesharing has and still is perfectly legal by Sony, in fact I'd swear they've commented on this within the last year. And as far as buying all those different versions of the PSP, maybe he should have considered the consequences after he bought like the 3rd one, that's your own lack of forethought there. He could have easily saved his content onto a memory stick and kept it right?

    C) The whole Costumer Service thing does seem a bit off, but that was just one time. You can't use one experience to badmouth millions of others which are smoothly taken care of every week. Sony Customer support has always been very understanding and helpful to me, willing to bend rules and make exceptions just out of kindness. As the guy said Sony clearly can do the things he said, he just came across the wrong people.

    D) So tell me where exactly does this guy's sense of Customer Loyalty come from? He paid Sony, and they gave him their products, it is an equal trade. So where exactly does Sony owe him anything over what he has described? Sony didn't ask him to buy their content, Sony didn't tell him to give them favorable reviews, Sony didn't tell him to buy like 6 copies of every damn console. Customer Loyalty was his own decision, and just some concept he's made up in his head to justify himself.

    That is all.
  • 2
    Ameer Oct 10, 09
    Regardless of the points being made here, the original poster of this is a bit of mug for having bought:

    1) A PSPGo
    2) $1500 of DLC

    And while this example of Sony's customer service is shocking, how is it any worse than the shoddy RRoD rate of the older Xbox 360s? Microsoft didn't introduce this warranty deal straight away; they only introduced it after the number of reported incidences was well and truly out of control.
  • 1
    Kave En Oct 10, 09
    Entire article is pointless when throwing a company who actually released a defective product against a cimpany who didn't. The reason Sony's support is so bad is it's CERTAINLY not used as much as Microsoft's. I bet anything if the PS3's Yellow Light Of Death was at 50% failing rate, they would have done the same thing as microsoft, given away a 3 year protection rate.

    I don't know what douchebag wrote that article, but jesus. Would you rather have a PS3 and a PSP with 2% of breaking, and when they do you have what, another 5 of the same console to get your stuff back, or have an Xbox 360 which has a higher chance of breaking, and then go 2 weeks console-less?

    It's nobody's fault but your own that your PSP got stolen. If your PS3 breaks, 99% of the time it's your fault for not having enough space around it, or dropping it or misusing it. I love the way the author doesn't give any details about how his 2 PS3's, or his PSP's were lost or broken. Hell, he probably broke them on purpose just so he could pull off something like this.

    Trying to make SONY look bad. Jesus. I give credit for Microsoft for what they've done with the 3 year plan, but it was necessary. When a company releases a product with a 2% failure rate, do you expect their customer service to be as good as Microsoft's?

    What an idiot.
  • 3
    Kave En Oct 10, 09
    Edit- Apparantley this guy is stupider than I thought. He SOLD one or two PSP's and traded the others in. One got stolen or something. So this guy's clearly stating "I knew what I had to do. I just didn't do it." How stupid is that to sell a store or person your PSP with your account still on it? OMFG this guy gets the title of biggest retard.

    Sell your precious Xbox 360 to your friend, with the HDD. Then phone up Microsoft and say "Yeah uh, I accidentley didn't delete all my data, now he has my LIVE account and all my downloads. Can I get those back?". Let's see how THEY deal with that.

    Good for the people you spoke to telling you you can't get it back. You don't deserve it you idiot.
  • 3
    Insanity Prevails* Oct 11, 09
    Keeping the receipt is not exclusive to Sony. I see signs in high street shops stating the exact same thing. It's a common trait to prove your purchased the product in the time frame given. If you've tossed the receipt then you can only blame yourself.

    While the customer service experience mentioned was a bit shitty, at the same time he was expecting Sony to compensate for his own idiocy. Granted he couldn't do much about the two stolen PSPs (though why he didn't contact Sony immediately each time is a mystery) but his failure to deactivate accounts on the ones traded in is entirely his own fault. Sure, Sony could have gone the extra mile to make up for his lack of thought, but to pretend he is entirely blameless in the whole affair is a sad attempt to play the victim that I'm simply not going to buy.

    Also, the Microsoft comment is hilarious. No, Microsoft's extended warranty is not consumer loyalty. That is Microsoft covering their asses so they don't get hit with lawsuits over the failure rates of their 360 console. By the looks of things the article writer hasn't even used Microsoft's customer service so any comparison is flawed and pointless.

    Not to mention that one experience is hardly representative of the customer service offered in general.
    • 2
      Smoke Oct 11, 09
      Pretty much this.

      What might look like "Oh, how nice of Microsoft, extending their warranty" is actually "Shit, let's avoid a class-action law suit and cover our ass"; I believe Sony did the same thing with the PS2... MUCH later in the game though.

      And from what I've heard and from what polls have shown, Sony customer service is actually pretty good. I can't say from myself since I've never had a problem that I needed to contact them about.

      But yeah, sucks for the situation he's in. Also, $1500 of PSP content? I didn't know there was that much stuff even out there
  • 3
    HisServant77 Oct 11, 09
    Not much can be added to the above comments.

    Other than one thing: Even on the occasion that this article had some merit, this is why you need to not be fanboys.

    Quit putting your LOYALTY in a company! Because when that company does something smart for their business, but hurts your feelings, you won't go into a rampage of saying "______ = FAIL" just because they hurt your feelings after you were SO loyal to them you would have sold your brother or sister if they asked you! Grow up.

    I may like certain companies because they produce good products or their service is good, or they have good business practices, but I'm far from "loyal" to them.
  • 0
    Red 9 Oct 11, 09
    Basically this is one guy who got some bad service and applied it to the whole company. There are going to be instances where the company may not serve you as well as they ought to, but that doesn't mean they do it all the time.

    This is basically one guy turning his bad day into a much larger issue, because this is only one of the very very few times where Sony's customer service isn't as great as it normally is.

    It's like me getting sick and saying that our entire health care system sucks because I got sick.
  • 1
    Cantaloupe Oct 11, 09
    My customer service experiences with Sony have been completely contrary to what this idiot is rambling on about. When my PS2 started acting up a couple months after I had got it (ie. it scratched 1 CD and was having reading troubles) I took it in to the Sony repair center in Toronto. I brought it in, told them the issue, then proceeded to hand me a brand new PS2 right over the counter and let me pick a free game, no questions asked. Now that's what I call customer service. Unlike this retard, I had the brain stem to keep my receipt. Not to mention companies cannot deactivate content on consoles because 1: They need proof that you are the owner of the actual PSP the content is on so you don't go around making fake calls getting content deleted off of other people's consoles; and 2: Surprisingly enough, you can't delete content off of another platform remotely (Shocking eh?). The 5 limit download kinda makes sense as well, considering not everybody has thousands of dollars to spend on numerous iterations and upgrades of Sony's products, as this jackass seems to assume.
    And then I quote, "but she was trying to give me solutions that didn’t even exist – like logging into my account on their website and deactivating my products from there (impossible)."
    Which is actually quite possible, and the exact point of facepalmage.
    This is why stupid people shouldn't write fanboy flame articles when they're in a Noob Rage.

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