What better way to establish a console or game company then through its mascot. Sure not everything needs a mascot but where would Nintendo with out its beloved Mario or Sega all those years ago without Sonic. This may lead one to believe that its absolutely crucial to have a mascot for its success. Sony has tried to find the foundation for one to call their own but have they fail or succeeded?

Having a mascot is a fairly common practice when it comes to building a brand of any kind. Everything from restaurants to sports teams, and tech companies utilize the power of mascots, the main reason being that they are symbols and are meant to be instantly recognizable characters that we associate with a certain name brand. Just the sight of a mascot can immediately put emotions of happiness or hatred into the minds of an audience. Video game companies through the years have been one of the biggest users of mascots, especially the company that revitalized the industry when it was nearly gone.

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