OXCGN discusses the recent developments with EA looking like it is going "back to the future" and dumping the concept of doing new IPs and instead concentrating on their core games. Author argues this is because gamers didn't support new IPs and the company lost money. New gaming innovation will likely come in the form of casual market target.

Remember the bad old EA so many of us gamers spent oodles of time criticising?

EA was the big time publisher that made huge amounts of cash off only releasing games from their pre-existing IPs (Intellectual Properties) like Medal Of Honor, Battlefield, and Burnout, their yearly sports ‘updates’, and off movie licenses like James Bond and Lord Of The Rings...

Then they changed. But now huge financial losses and a layoff of 1,500 staff may herald the end of their positive experiment into new IPs and innovation and a return to the old EA business model.
And it’s our fault.
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  • 1
    primesuspect Nov 12, 09
    You know, for a brief moment, I was starting to have nice feelings about EA....
  • 1
    chautemoc Nov 12, 09
    Yes yes, a thousand times yes.
    Though I think used sales and/or the recession may have had a lot to do with it, too.
  • 1
    Seproth Nov 12, 09
    Everyone is losing money, it's not just EA.

    Mirror's Edge and Dead Space did pretty well.
  • 2
    BANDITO ATTACK Nov 12, 09
    i kinda like EA. they made bfh, and it makes me happy.
  • 0
    conel3 Nov 12, 09
    Screw sports games and Medal of crap. Bring out more orginal games like Dead Space and Mirrors Edge. Also bring out Dead Space 2.
  • 0
    Audioslave Nov 12, 09
    Mirror's Edge, Dead Space, Fifa, Brutal Legend, NFS Shift, all of these games were impressive and I bought every one of them.

    I don't wanna lose EA to the Activison money eating machine! D:
  • 0
    RaidenXS Nov 12, 09
    what new IP's did the gamers not support? this doesn't make sense, alot of people did buy dead space. not comparatively of course. kids are a big chunk of gamers and the only thing that comes easy are shooters. brutal legends artistic direction was awkward to me and i hate those bulky kiddy looking character models. i assume most people feel that way too.
    • 0
      Seproth Nov 13, 09
      I think Brutal Legend's problem was that it was an RTS that didn't seem like one. Basically, you bought something and got something else entirely.

      It was fun and funny, but the humor gave way into seriousness and the RTS portion got too strong. To the average gamer RTS is scarier than an RPG, and for those who are more hardcore. They're already playing Empire: Total War, and waiting for Star Craft II.

      Besides that though, like most people are saying. The new IPs have done just fine. Even with that Brutal Legend isn't a flop by any means.

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