Connor Beaton of zConnection investigates how trash talk in online gaming encourages gamers to play for longer, especially if the insults are more original and shocking.

"As long as there has been multiplayer gaming, there has been trash talk; we can shout and swear at computer-controlled enemies on pixellated screens all day, but it’s nowhere near as satisfying as knowing you’re shouting at an identical series of pixels that can actually understand what you’re saying."

Connoro via zconnect.org.uk »