Go Fanboy's guest editorial writer Craig Hasselback asks the question "What ever happened to the Game Boy line of handlhelds", but not in those exact words.

It appears that Nintendo has done a good job of relying on the short-term memory loss of the video game community. While many people enjoy the Nintendo DS, lite, DSi, and subsequent XL editions of Nintendo's portable system, there's one big question - Where the hell is the Game Boy Nintendo?
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  • 1
    Shuyu Apr 26, 10
    I'd guess it had something to do with what the name "Game Boy" evoked. As much as I loved mine, it always had made me think of a system aimed at male children. Nintendo has been, far and away, the most successful company when it comes to opening video games to "alternative" audiences. "Game Boy" doesn't exactly instil a sense of accessibility for people other than boys, for the most part.
    • 0
      AcFreeze Apr 26, 10
      Definitely a good point. The typical consumer is easily swayed and the unconscious would almost certainly pick up on the word "boy". Game Boy does make it sound more "toy-ish". lol

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