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The Face of Playstation: Kevin Butler

February 28, 2011 in Blog comments 2

GP blogger, DoctorStrangeLove writes on Kevin Butler and how he has influenced Sony's advertising. Read on to see plenty of his highlights collected for everyone's convenience.

Kevin Butler obviously isn't a real person. Some would argue he isn't even human. Hatched in the laboratories of Deutsch Inc. in the year of 2009, Kevin immediately began redesigning the Playstation advertising department. His first act as Vice President of newly hatched marketing monsters was to destroy any and all evidence of the "baby" adverts that plagued the world, Much to the dismay of a very disturbed marketing wizard. He was also destroyed. Kevin Butler then began filming his first commercial "Dustin vs. PlayStation". He revealed his unmatched prowess is being smarmy yet likable. He excelled past all of the previous Kevin's before him. And yes, there were plenty before him.
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  • 0
    Rondo Feb 28, 11
    "And in the worst case scenario that he no longer draws the audience that he should, Kevin Butler will terminate himself immediately." Perfect marketing idea. There's not a bad side to it.
  • 0
    dietmango Feb 28, 11
    Kevin Butler is definitely the spitting image of Segata Sanshiro. One of the greatest marketing figures ever created, hands down. Sony, ya did good.

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