""Video game advertising has become both a legacy and a circus, where companies have repeatedly tried multiple ad campaigns to find that perfect storm of product marketability and consumer approval. But when gaming advertising was deep into this generation, Sony brought out a goofy, tie-wearing VP named Kevin Butler and the advertising standard made a serious paradigm shift.""

This week Gamers heroes talks about refrigeration, EA getting publishing rights to Star Wars and Metro Last Light. They also talk about some of the copyright infringement litigation going on between Nyan and Keyboard Cat copyright holders against WB and 5th Cell.

Games Talked About:
Metro Last Light
Fez
Don't Starve
Surgeon Simulator 2013
Neverwinter
Sleeping Dogs



Topics Talked About:
Kingdom Hearts Pre-Order Bonus
Gamers Heroes at E3
Final Fantasy X-2 Screenshots
EA Grabb...

"No press conference at E3 2013? No problem. Nintendo is hosting a "Wii U Software Showcase" for media. Prior to the E3 Expo opening, Nintendo is giving media "the chance to get closer to the games through a unique hands-on experience" that includes gameplay and a question and answer session."

"Sony's PlayStation E3 2013 press conference will be held on June 10, 2013 at 6 p.m. PT. Invitations were sent out today, confirming the date and time. The press conference will take place following Microsoft's Xbox press conference, which is scheduled for 10 a.m. PT, as well as Electronic Arts and Ubisoft the same day."

This week Gamers Heroes talks about Hangovers, EA Layoffs, Wavebird controllers and the babyfication of video games. They also break down Dead Island Riptide to try to portray why people shouldn't play it. We take a small detour to talk about what the future of free to play games are and answer some community questions.

Games Talked About:
Grand Theft Auto V
Dead Island Riptide
Don't Starve
Battleblock Theater
Splinter Cell Blacklist
Super Mario World
Virtual Console
Sanctum 2
Pok...

Editor-in-chief Alex Carlson joins Matt Buckley and David Galanter this week. We discuss Nintendo’s decision to forego the E3 2013 press conference this year, and go as in-depth as we can on Sony and Microsoft’s next-gen consoles, based on what we know so far and what rumors have been circulating.

Gamesta.com thinks about the recent shuttering in the game industry. It wouldn't seem logical for a company like Disney to shut down a legacy like LucasArts, with no first party titles to note. With the announcement of EA to wipe away Playfish, once a big fish, there's ulterior motives that start to sink in. They just want these competitors gone at any cost.

Playstation 4 news is on a non-stop roller coaster ride and the hits just keep on coming. This footage right here is supposed to be a target render for a new Playstation 4 title which looks closely to The Getaway that was put on hold from the Playstation 3 generation.

Please leave comments and rate the footage

"The Entertainment Software Association wants the next generation of game developers to get an early feel for what it’s like to display their work at E3. The organization has announced the College Game Competition, where nearly 400 colleges and universities will compete for one of five spots showcase their game development program’s title to the industry on its grandest stage this June."

"Video games have become something of their own among the lip-syncing viral videos and random cat pictures that litter the internet. Whether you’re a retro fan or a top-of-the-line PC owner, you’re bound to follow a few gaming icons around Youtube or Twitter, but not just the gaming developers or long-time franchise leaders. There are many to speak of, but here are five gaming personalities that have made following gamer culture entertaining and more influential than ever. Enjoy!"

"Wii U owners will be playing an HD Zelda game in just a handful of months

No, really.

As officially confirmed during today’s Nintendo Direct broadcast, an HD remake of GameCube classic The Legend of Zelda: The Wind Waker is coming to Wii U this Fall. Nintendo president Satoru Iwata noted that the game was meant to help ease the wait for the next big Zelda game (which was also revealed today and has no release estimate in sight).


See you soon, Jabun!

The game will give players th..."

NBCU has apparently inked a deal with Esquire parent company Hearst Corporation to take the network in a direction that will appeal more to the upscale male demographic, featuring programming on cooking, fashion, and travel, starting in the first half of 2013. In other words, GTFO, gamers and geeks.