Firmware update added one feature that many people complained about, the 'Whats new' feature underneath the network icon. While many find this annoying, it has proven to be great feature for developers. The creators of Burn Zombie Burn have seen a 40% sales increase because of this form of advertising and we can expect other PSN games to sales burst. So you might not like the 'whats new' icon, but dev's sure do love it.
"Kuju Entertainment and developer doublesix have announced today that PlayStation Network hit Burn Zombie Burn! is set to receive an update. Players will be able to incinerate zombies to their favourite music, thanks to a new custom-soundtrack option, while new video-capture and uploading capabilities make it easy for zombie-slayers to immortalize their finest moments and share them with friends."

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