Kevin Butler, the fictional sony vice president of, well everything. His commercials have raised the bar for video game advertising. Check out his latest.

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These two videos show the beta version of the game which is being shown off today in New York. The game is set for a holiday release, Sony Computer Entertainment told Kotaku. The game will be sold both as a bundle with the camera and on its own. Both versions will come with a card used to interact with the virtual pet."