"Gamers who are into sports games will need to check out the Xbox LIVE Deal of the Week this week to get their sports fix. Microsoft is offering discounts to four Xbox LIVE Arcade games, two game add-ons, and one avatar item."

"Last night, the GAME British Academy Video Games Awards ceremony took place in London, with a number of shocking results. While few would argue that Batman: Arkham Asylum found itself up against some tough competition for the coveted Game of the Year award, the fact that Rocksteady Studios walked away with the award will certainly be a boon to UK videogame development. However, another winner is now going to be a benefit to the UK’s gaming public, as the UK’s largest high street videogames re..."

"On Saturday the 6th of March, the FIFA Interactive World Cup made it’s appearance at Cresta Shopping Centre in Johannesburg, Gauteng. The local qualifier kicked off with over 400 competitors and hundreds of onlookers cheering them on throughout the competition. Amongst all the chaos was some performances and an appearance by none other than Zakumi himself."

"To celebrate the launch of EA SPORTS’ FIFA 10 Ultimate Team expansion, Microsoft has announced that Xbox LIVE will be home to exclusive football tournaments, events and competitions this weekend. FIFA 10 Ultimate Team is available now to download for the PlayStation 3 and Xbox 360, for only £3.99 through PlayStation Network or 400 Microsoft Points."

"Similar to their recent web based Tiger Woods Title gamers don’t have to install much to play the game; however FIFA Online at this point will require a download and will run as a separate program rather than in a web browser. Starting February 3rd football fans across Europe will have first access to the closed beta to help shape the online title."

Most of us have played a certain loved videogame for hours on end, but can you imagine playing a sports game for 24 hours straight? Ten gamers were tasked to do just that to set a Guinness World Record in the UK. Imagine how many times these guys had to skip cut-scenes and hear the words "GOAL" throughout the attempt!

"Want to see which region got what content? Look no further, as PlayStation LifeStyle has done the searching for you and compiled a list of what’s new in this week’s PlayStation Store Update, for all regions across the globe."

"Although fans in the United States have to wait another two weeks to get their hands on EA’s next installment in the FIFA series, Europe has had it since October 2nd. Since then 1.7 million copies of FIFA 10 were sold. This sets a record for the fastest selling sports game ever and it hasn’t even been a full week yet. The game has hit the number one spot on the UK charts across all platforms and will likely remain at the top with Pro Evolution 2010 still a couple of weeks away."

The EA Gamescom press conference is now on and details have emerged for Fifa 10. New gameplay improvements were mentioned and shown and even the ability to put your face into the game! Read more for full details!

"Brutally comparing the EA SPORTS of as little as two years ago to a sinking ship, Moore was not shy in his description of the company and the direction in which it was heading. He based this upon his understanding that the advancements in graphics meant that there was a distinct push within EA SPORTS towards realism and a quest to make TV images and videogames indistinguishable at a glance."

"What kind of crazy, block-bustin' beats are you going to be nodding your head to when playing this fall's EA Sports titles? The publisher wants you to know, in full, well before any of the games launch. Why? Well, we're not entirely sure.

One thing that's clearly apparent from the various soundtracks: target markets. We're not exactly left scratching our heads over who wants Röyksopp rolling in the background while playing a rousing game of footie (hint: EUROPEANS) or who wants Alice in Ch..."

"Last year EA Sports was finally able to surpass the critically acclaimed PES (Pro Evolution Soccer) franchise with FIFA 09. For FIFA 10, EA has gone into the mind frame of refining what made FIFA 09 so good and creating a more realistic game. In a recent interview with the FIFA community, producer Marcel Kuhn gave us some insight on just how they are going to bring the world of football into your homes with FIFA 10."

The new Fifa 10 website shows a countdown for the release of the game as well as some screen-shots, and features. Lvlone.com breaks down some of the features, as well as gives the list of features announced.

"Electronic Arts (EA) have been getting a bad rap for many years now, namely with their EA SPORTS brand. As both a pioneer and a turning the industrial wheel, the publisher receives both praise and denigration in near-equal measure. However, the predictable reveal of FIFA 10’s development at this year’s Electronic Entertainment Expo (E3) last week has led to some critics discussing the title in a rather derogatory manner, before having even sampled the game."