"Listen up sports fans, Electronic Arts has announced today that the next iteration of the long-running Madden NFL series will arrive in North America on August 12. To celebrate its 20th anniversary, special editions of the title will also be shipped, complete with a copy of NFL Coach 09, which includes exclusive classic Madden NFL gameplay, and an extensive library of exclusive bonus video content. Sadly, however, this addition seems destined only for the PS3 and Xbox 360, not the Nintendo Wii."

"Take a liberal dollop of shameless sexism and pop it in a blender with half a pound of evil media marketing genius and one whole tasteless videogame award show. Place in the YouTube oven for maximum heat and, when attention has risen, sprinkle in 6 naked models, a few gallons of body paint, some high-profile videogames looking for cheap exposure… and what appears to be a male Madden fan in drag."

"So it was with no surprise that the latest roster update that is coming out today would be removing Michael Vick from the game"

"Electronic Arts has hit back at a report published yesterday by USA Today, in which it was claimed that Madden NFL 08 on the Microsoft Xbox 360 is superior to its Sony PlayStation 3 counterpart. Specifically, the paper cites the huge difference in frame rates between the two versions as the main reason, with the Xbox 360 version running at a silky smooth 60fps, while the PS3 trundles along at just 30fps."

"It took a couple of next-gen tries, but Madden has finally punched one across the pylons.

Electronic Arts' cash cow, Madden NFL 08, returns with a fresh arsenal of weapons and gameplay as silky smooth as a LaDainian Tomlinson scamper into the end zone.

The release of Madden 08 marks the first time owners of Xbox 360 have a truly complete version of the NFL franchise. The 06 iteration, released with the console's launch, was horribly thin on all fronts. Last year's release, while markedl..."

"Although GamerSquad would suggest that you’ve perhaps set your quality alarm a week too early, there are obviously vast sways of American Football fans who’ll be wiping the sleep from their eyes and pulling on their favourite team jersey right about now. And why? Because EA’s sporting granddaddy Madden NFL 08 hits the stores tomorrow.

However, beyond that single multi-platform highlight of the week – which you should fully expect to reach the top of the gaming chart – the remaining rundown..."

"When it comes to Madden, 2K’s recent All-Pro Football 2K8 made a decent enough effort to wrestle free some of that loyal and purist fan base, as did Madden’s own college-inspired stable mate NCAA Football 08.

But Madden remains untouched, waltzing gracefully through crunching tackles from the competition in order burst free into the endzone once again to revel in the adulation of the winning score.

Has GamerSquad ‘bigged it up’ enough yet? No? Then check the source for extensive trail..."

""For '06 we had some rough ratings, it was wasn't the biggest shining moment but we figured out the technology ... and this year we think we've come full circle," lead producer David Ortiz said in an interview with Reuters. "When you look at how old the franchise is and how long we've been doing it, we are held to a really, really high standard."

Last year's Madden sold 5.5 million copies and accounted for roughly seven percent of EA's revenues. Many criticized the game, however, as it fai..."

"Shelby Cox, EA's senior director of in-game advertising, said, "EA is committed to providing both great entertainment experiences for gamers and effective advertising solutions for brands and marketers. Massive has proven its ability to deliver relevant ads in a seamless, nondisruptive way that enhances the realism of the game environment. We look forward to building on the strong progress we've made to date."

Massive's dynamic advertising platform allows for in-game ad elements to be upda..."

""We wanted our gamers to have something tangible to recognize their achievements within Madden NFL 08 and we kept coming back to Super Bowl rings," said Madden NFL 08 Lead Producer David Ortiz. "We wanted to remain authentic to the real Super Bowl ring therefore we forged a great partnership with Jostens to allow our gamers to proudly display their Madden NFL 08 skills."
The Ring of a Champion series will serve as a visual tracking system for a player's success within the game. As Madden NF..."

"They may call baseball America's pastime, but in the world of videogames, that honor easily belongs to football. No other sport has racked up software sales quite like the pigskin offerings, and no other sport has been so vital to the success (PlayStation 2 having Madden since Day 1) and failure (Dreamcast never got it) of hardware. The importance of this genre is just as relevant today, yet it seems Sony's console ain't sittin' so pretty this time around.

We have confirmed the Xbox 360 ve..."

"“The annual goal of the Madden NFL soundtrack is to give unprecedented exposure to new artists, bring established stars to a whole new level, and single-handedly define the sound of the coming year via the biggest sports franchise in video game history,” said Steve Schnur, Worldwide Executive of Music and Marketing at EA. “Radio is adding songs based on a band's inclusion in the game. Video channels are creating their playlists based on the soundtrack. Simply put, Madden moves music forward...."

"EA Tiburon, the studio behind the hugely successful Madden NFL franchise, has launched a free fantasy football service for gamers.
Nothing too unusual about that, not really... except that should participants need help with their game, some of the series' developers will be on hand to dish out free expert advice too."

"What we have here are the latest American Football offerings from those perennial sporting moguls over at EA in the shape of Madden NFL 08 and NCAA Football 08. But how do they stack up when it comes to teasing you free of your hard-earned cash and where does your personal taste and preference lie?"