"All of [the publishers] turned us down. They said girls and women would not play video games because they were computer phobic. It was an unbelievable comment, and yet it was pervasive in the industry. Our tagline quickly became “for girls who aren’t afraid of a mouse.” So, we did what any spurned entrepreneur would do – we self published on Amazon. They wouldn’t let us in the front door so we went around back. Soon after those same publishers came back to do a deal in retail. We hope that ou..."