"The creation tools are fantastic, with perhaps more scope in NBA Live 10 than any of EA SPORTS’ other annual franchise releases this year. The lack of a progression system similarly balanced to FIFA 10’s Be A Pro Mode may disappoint some, but the finesse with which a created player takes to the court is almost enough compensation. The animation throughout is stunning, with those editable replays highlighting just how much detail in every frame makes those jerseys flutter with a player’s incid..."

"Although each of this year’s EA SPORTS releases feature incredibly similar Menu Systems and splash screens, coming into NBA Live 10 it feels rather unwelcoming, almost clinical in it’s approach. Though logically ordered, the depths of the Menu System and overwhelming number of match options will certainly be a barrier for entry for newcomers, whilst those more familiar with the long-running series may lament the lack of new gameplay modes."

"EA’s NBA Live series used to be able to keep up with the powerhouse that is NBA 2K but in recent years the Live franchise has been stuck in the D-League. This year EA went back to the drawing board with their title and started from the basics. They wanted to put an emphasis on improving both the gameplay and the presentation for NBA Live 10. This meant that they would have to cut back on the numerous modes normally seen in an EA Canada title. Although NBA Live 10 lacks some of the modes we ha..."