Electronic Arts has a big sale on racing game DLC. Need for Speed Hot Pursuit, Need for Speed Shift, Burnout Paradise, Need for Speed Undercover, and more all have DLC available at a reduced price. GamerGaia has the lowdown on Electronic Arts' hot summer sale.

In honor of the 4th of July EA is running a sale on some of their iOS and PC download games. There are over 50 iOS games on sale. Most of the iOS games are $0.99 and this includes titles like Dead Space and NBA Jam. For the PC download sale such titles as Mass Effect 2 and Battlefield Bad Company 2 are on sale

"Formed in 2009, En Masse is comprised of talented veterans whose collective portfolio reflects the most recognised and celebrated IPs from leading companies including Blizzard Entertainment, Microsoft Corp., Electronic Arts Inc., ArenaNet and NCsoft. The first official En Masse title scheduled for release in North America and Europe will be the highly anticipated MMORPG PC title, TERA."

The Ferrari will be returning to the Need for Speed series for the first time since 2002 in the 360's version of Need for Speed Shift. Along with the 10 different types of Ferrari, eight new events and five new Achievements will tag along with the DLC.

Amazon has posted their list of "Cyber Monday" deals and while many of them are repeats from Black Friday, there's still plenty of deals to be had. Some of the games on sale include Grand Theft Auto: Chinatown Wars, Dragon Age: Origins, Left 4 Dead 2, Need For Speed: Shift, The Beatles: Rock Band, WWE Smackdown Vs Raw 2010, a great deal on Tekken 6 and discounts on every recent Guitar Hero title.

"Gamers can log onto www.shift.eagames.co.uk for the Need for Speed Virtual Driver. Do you fancy driving a fast car around a high performance track or having your photo signed by a gorgeous model? Log onto www.shift.eagames.co.uk to experience it all and then forward onto your friends."

Pre order incentives seems to be the latest trend these days. Need for Speed Shift is following the crowd with its own Pre Order incentives. Reserve Need For Speed Shift and you can receive exclusive access to the BMW E92 M3 GT2. Check out the video.

The senior vice president over at EA Games Europe, Patrick Soderlund, had some tough things to say about the competition. While he actually enjoyed Split/Second, he felt that Blur was "completely underwhelming."

However, Polyphony Digital and Turn 10 Studios aren't the only ones who can talk trash. Soderlund didn't have anything to say about PD's Gran Turismo 5. However, he did say this about Forza: “Forza, I’m very confident we have a better game than them to be honest." Let's see if EA c...

"Spanning 37 years, players will be able to fill their virtual garage with a variety of cars from classic road machines (1972 Nissan Skyline 2000GT-R) to the latest additions on the showroom floor (2010 Ford Shelby GT500). As for the track list, EA has promised the game will include 18 locations."

"Players are thrust into the loud, intense, and athletic experience of racing a car from the driver’s perspective through the combination of perception based G-forces, the hyper reality of the cockpit view, and the all-new brutally disorienting crash dynamic. Need for Speed SHIFT features an accurate, accessible physics-based driving model that allows you to feel every impact, every change of track surface and every last bit of grip as you push yourself to the edge."