"Electronic Arts Inc. has today announced that, after a seven year hiatus, the venerable automaker and elite racing brand Ferrari is returning to Need for Speed. On February 16th 2010, players of Need for Speed SHIFT on Xbox 360 will be able to download a content pack that delivers ten extraordinary Ferrari cars including the 430 Scuderia and the ultra-rare FXX and F50 GT. Now, Need for Speed SHIFT players will feel the rush of being in the driver’s seat, realizing the true driver’s experience..."

"Electronic Arts Inc. has announced an all-new Team Racing Pack for the critically-acclaimed Need for Speed SHIFT. The Downloadable Content (DLC) pack takes online racing to the next level with an action-packed new race mode and five renowned racing cars - all for free."

"Electronic Arts Inc. has announced today that the Need for Speed franchise has surpassed 100M units sold life to date. The newest release, Need for Speed SHIFT, pushes the franchise over the 100M mark, making it the best-selling racing brand in the gaming world."

"Electronic Arts has teamed up with GAME to create the ultimate videogame driving challenge, the Need For Speed SHIFT UK Championships, offering race fans the chance to win a Nissan 350gt. With heats taking place from 28th August to 20th September, the final rounds took place this weekend."

"Sony Computer Entertainment Europe has announced a line-up of PlayStation 3 (PS3) bundles for the holiday season, consisting of a PS3 with a 250GB Hard Disc Drive and one of a selection of software and content, including FIFA 10 and Need for Speed SHIFT. The bundles will be available throughout retail in October 2009."

EA has just released the track list for Need for Speed: Shift

Buraka Som Sistema feat. Pongolove - Kalemba (Wegue-Wegue)
Chase And Status feat. Plan B - Pieces
Deadmau5 - Ghosts N Stuff
Eagles Of Death Metal - Anything ‘Cept the Truth
Fort Knox 5 feat. Asheru - Insight (The Nextmen Remix)
Gallows - I Dread The Night
In Case Of Fire - This Time We Stand
Jamal - Pull Up
Kanye West - Paranoid (Part 2)
Kasabian - Underdog
The King Blues - The Streets Are Ours
Mala Rodriguez - Te Co...

"What began as a surprise announcement at SIGGRAPH 2009 has quickly become an industry-wide movement to ensure the adoption of Stereoscopic 3D (S-3D) gaming in consumer homes around the world."

"Following yesterday’s announcement that Electronic Arts has teamed up with retailer GAME to create the Need For Speed SHIFT UK Championships, Electronic Theatre can today reveal the venues at which players will be able to participate. Starting today, August 28th 2009, gamers will be able to put their racing skills to the test as they compete to post the fastest lap times on the forthcoming Need for Speed SHIFT, the latest edition of EA Games' renowned Need for Speed series."

"Heats will take place at 49 GAME stores, with the fastest winners going on to face off in a final set of time trials to be held at Thorpe Park, Surrey, on September 26th, 2009. The 49 finalists will then compete to set a quick lap time worthy of being crowned the Need for Speed SHIFT UK Champion, with the winner receiving the keys to a brand new Nissan 350Z GT sports car. There will also be a host of other spot prizes for participants in individual stores."

"According to the U-DECIDE Initiative, a well received study of modern gamers, 93% of survey respondents want to see game developers support stereoscopic 3D technology. The industry’s answer is to start development of The S-3D Gaming Alliance, an organization that is 100% focused on making stereoscopic 3D Gaming possible through standards, education, and product adoption.

Some of S3DGAs founding companies include Blitz Games Studios, DDD, iZ3D, Jon Peddie Research, TDVision Corp, XpanD, and..."