"EA Sports' NHL 08 has predicted that the San Jose Sharks, led by Conn Smythe Trophy Winner Joe Thornton, will take the 2008 Stanley Cup next spring. According to the company, the Sharks beat the Pittsburgh Penguins by a score of 4-2 in the simulation.

San Jose's NHL 08-fueled journey to the Stanley Cup started with a series win against the Vancouver Canucks in seven games, says EA. That was followed by another seven-game series against the Red Wings, which earned the Sharks a place in the ..."

"These AI adjustments will learn your tendencies not just during one game, but over the course of multiple games. Think about how this would work during the playoffs – the deeper you go into the playoffs, the harder it will be to win, because the CPU will already know how you play before the puck is dropped. A good analogy is to think of the CPU as someone who is coaching against you. It really feels like you are playing another user all the time because they are constantly adjusting, just lik..."

"Shelby Cox, EA's senior director of in-game advertising, said, "EA is committed to providing both great entertainment experiences for gamers and effective advertising solutions for brands and marketers. Massive has proven its ability to deliver relevant ads in a seamless, nondisruptive way that enhances the realism of the game environment. We look forward to building on the strong progress we've made to date."

Massive's dynamic advertising platform allows for in-game ad elements to be upda..."