In a new interview with IndustryGamers, Sega of America's VP of Marketing Sean Ratcliffe stated for a second time (first was last year) what perhaps most fans have been thinking this last decade: Sonic is broken. Not one to lament it seems, Ratcliffe said 'fixing' him will take time, with the efforts possibly ending up in less traditional avenues like XBLA.

Translation: 'new' Sonic will be their bigger investment as it sells better; oldschool fans can get their fix via digital outlets.

Gamasutra's Brandon Sheffield sat down with Sega of America's CEO Simon Jeffery to discuss the house that Sonic built. The longtime Nintendo rival made headlines when it announced that it was dropping out of console manufacturing after the demise of the woefully underappreciated Sega Dreamcast. Steadily growing stronger, however, is the developer/publisher's western division, which has become the sixth biggest publisher in the United States, and has acquired a few studios in the West.

To...