"RM: From our perspective, now we get to play the games and just really enjoy them as consumers, and offer feedback from that perspective, at the early start of the ideation phase. We say, "What's our audience excited by? What's our aspirational fantasy? What are solving for here? What goals are we setting up for this project?" Then the team goes and they work on that. We play it throughout the process and give feedback whether the team's meeting the goals that they set out at the start of the..."

chautemoc via www.gamasutra.com »