"We're going to take advantage of our booths being side-by-side, because both the Square Enix and Microsoft booths are working in tandem. This time around, we're putting the greatest importance in getting the largest number of visitors to play our games. At the Microsoft and the Square Enix booths, we're holding a lottery. The winner gets to go to the Square Enix booth and play... You'll have to wait to that day to see what happens. (laughs) "