"Here’s a scenario for you: you’re about to publish a well-designed, if somewhat glitched RTS set in one of the most successful fantasy universes of all time. You feel pleased with yourself. You’re happy. Maybe you even smile. Now, for some reason you decide not to bother marketing your game much. After all, who needs exposure? You release the game. It scores moderately well, sells a few copies, and then disappears. You’re no longer pleased with yourself. You’re unhappy. Maybe you cry.

Fift..."