Microsoft seems to be the video game King of promotions. Their most recent stunt includes a feature on the Oprah show. Guess it's plain to see who their target audience is.

"As the anticipation grows for the presentations at this year’s Electronic Entertainment Expo (E3), Microsoft Game Studios has been promoting a number of video featuring celebrities and gaming icons getting their hands (or rather, bodies) on the highly-anticipated Project Natal. Set for release later this year, Project Natal is Microsoft’s key product for the Xbox 360 in 2010, and is expected to dominate the company’s E3 presentation this June.

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"Natal's lag has been debated heavily since it debuted. Some say it's bad, others claim it isn't so bad. We decided to put it to the test... and after seeing the results we're not surprised that they didn't want to allow cameras into the latest public showing of Project Natal."

When video game addiction goes too far with a loved one, sometimes you have to resort to drastic measures, or at least that's how this guy's girlfriend feels.

"Microsoft has today released an interesting video intended to convey the unique appeal of the New Xbox Experience’s Avatars. In a typically modern marketing fashion, the colloquial delivery of the video will more than likely charm a large percentage of its intended audience."

Whilst the battle between Microsoft and Sony is heating up in the gaming world, in the PC world it seems to be a completely different story, with Microsoft's latest advert telling people to choose a PC over a Mac... but not just any PC, a Sony Vaio... view the video below.

Sometimes companies like to remodel their consoles after a few years. When the technology gets better and you are able to fit the same amount in a smaller, sleeker space, then why not do it! Well don't get to excited, this isn't official. Its a fan made concept for the Xbox 360 if it was smaller and sleeker. If only Microsoft can add the flying disc into the tray feature as well.

This is an amazing commercial for the Xbox 360. Showing off a futuristic spaceship creating the ultimate weapon. All this with superb animation and CGI.

Follow the link to watch the video.

High Voltage Software is aiming to bring a new face to the Nintendo Wii's gaming format and hope that they can introduce the graphical qualities that both the Playstation 3 and Xbox 360 are achieving with there new engine, Quantun3. The main features that are being applied to this engine evolve the use of advanced graphical features, including better dynamic bump mapping, light effects, glossing and many, many more.

The first game they are going to be releasing for this Nintendo Wii with ...

Ubisoft and Gearbox have teamed up and released a 90 second non game play trailer and 5 new screenshots to showcase there up and coming title Brothers in Arms: Hell's Highway that is coming to the Playstation 3, Xbox 360 and PC in Auguest. For a sneaky peak at the trailer, just click on the video below, as for the screenshots. They can be found at the bottom of the article.

Wii 360 would like to play! Microsoft's chosen to imitate Nintendo Wii commercials with their latest (leaked) commercial for the Xbox 360 console that's set to launch later this month by having young, attractive people exaggerating their movements with the 360 controller. For those of you who can't wait to see it, here it is:

That's right folks -- it's the Xbox 360 Elite laptop. I'm not even going to try and pretend to understand how an individual could go about creating this extreme of a mod to the Microsoft console -- needless to say that if there was one man who could do it, Ben is that guy. Luckily for us lay-people, he's included a graphic breakdown of just about every step on the road to a portable Xbox 360, replete will all the case cracking, innards opening, wire splaying photos you could possibly want or ...

It truely is an Unbiased trailer showing how the XBOX was defeated by PS3 after the two rival games (Halo 3 and Killzone 2) were released.

Created by Sony's Defence Force, the video yet once more fails to be clever or entertaining. Take a look at it yourself and give your opinions of the video: