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Activision - Console Prices Are "Prohibitive"

Despite food and fuel costs sky-rocketing in the face of a global economic crisis, Activision have disregarded the public's nutritional and vehicular well-being and claimed that the REAL problem of modern society is, in-fact, high console prices. Activision's US boss, Bobby Kotick, has claimed that next-generation console prices are prohibitive towards new gamers, and have contributed towards a slowdown in the market. Not like Activision to ever care about profits, is it?
"It used to be the case that we did well during slowdowns because if you couldn't afford to go to the movies or to travel to a theme park, you stayed home and played a computer game.

"But now I think that the hardware manufacturers are going to have to think about reducing their prices because the cost of purchasing some of this stuff is prohibitive.”
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  • 1 thumbs!
    Play ISDF | July 04, 2008
    It is true, with everything being as dear as poison we have less to spend on luxury stuff like games and consoles. I can see how that in turn is slowing down the gaming market.
    • 1 thumbs!
      Gothic Girl | July 04, 2008
      I'd say this is a big factor. A few days ago there was a news report on people who were giving up "luxuries" like family day-trips and McDonalds because of mortgage prices and fuel costs.

      Heck, if the average person is struggling to have a simple meal at McDonalds, then there'd be no way they could afford a game console!

      Next year when I'm at Uni I'll be struggling to afford my rent and food, let alone games and whole consoles. And with so many people in a similar situation (especially with rate rises and mortgages) alot of people wouldn't even consider gaming consoles as a possibility.
  • -3 thumbs!
    bbb7002004 | July 04, 2008
    It has nothing to do with the current economic status of the times, everyone with half a brain knows that the consoles are all overpriced this generation, since they were released.
    • 2 thumbs!
      tallteen86 | July 04, 2008
      Not overpriced, so much as just being expensive...Yes, there IS a difference...

      Overpriced implies it costs too much considering it's value, which isn't the case with the PS3 and 360 (both were originally sold at a loss, only after a while, have they started getting a profit per sale, if they indeed do)....The Wii, comparatively, while less expensive, produced a profit for Nintendo from day 1.

      Semantics, you might say, but still, the point stands...

      In any case, yes, the PS3 and 360 consoles (esp. the PS3) cost an arm and a leg at the start, but prices are coming down....Anyhow, the price of consoles goes up with inflation. There has been, I think, at least one console released that, with inflation taken into account, cost people roughly $1000 USD by current standards....
  • 1 thumbs!
    Ameer | July 04, 2008
    And yet, game prices themselves are getting greater and greater every console generation. Sure, the consoles are a big pill to swallow, but these developers aren't making it any easier by charging ludicrous amounts for generally shit games.
  • 1 thumbs!
    Taker4ever | July 04, 2008
    I don't think game prices are getting any more expensive, Ameer. First game I ever had was Crash Bandicoot on PS1, which still has it's price-tag of £44.99 on it. Over ten years later, and the RRP is still £44.99 for new games, with most stores selling them cheaper.
    • 1 thumbs!
      Ameer | July 05, 2008
      Perhaps not in the UK, but game prices have rised about 50% since the PS1 era here in Australia. Console games have the worst prices by far, with PC games still hovering around the same price.
  • 0 thumbs!
    tallteen86 | July 04, 2008
    Yes, game prices are a big problem for me....$59.99+ tax (Canadian) per new game? And some games maintain similarly high price points for a year or more? Just excessive....

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