Last week Microsoft made aggressive price cuts to its three Xbox 360 models, with the Arcade now retailing for just £129.99, and today the company has announced that six million Xbox 360 consoles have been sold across Europe to date.

Chris Lewis, Vice President, Interactive Entertainment Business EMEA, said: "We're very excited that more consumers in Europe are joining the ever-growing Xbox 360 community. We're now the best-value next-gen console on the market with an entry-level ERP of £129.99, and consumers have clearly responded to that offering. We're supporting this momentum by putting launch-level investment into a European advertising campaign, launching this week, which shows how Xbox 360 is changing the way consumers experience entertainment. With the New Xbox Experience on the horizon, and great titles like Lips, Scene It?; You're In The Movies, Fable 2, and more, there's never been a better time to jump in to all that Xbox 360 offers."