110

THQ Looking At Bigger Titles Of High Quality, Fewer Games

Dark Arcanine | November 13, 2008 | Industry News | PC Playstation 2 Company 
THQ's CEO Brian Farrell, has given a talk at the BMO Capital Markets Interactive Entertainment Conference to take a look at their goals for the next several months. The main concept, "fewer, higher-quality games".

They're going to do this by looking at the areas they detailed being "core market, kids' games, family games, the female audience, and online gaming". Note how they made females a separate category.

The main focus is core gaming, which everyone knows is the biggest thing around. Brian Farrell discusses how they'd bring out 3-4 games in that category a year. Now the plan is to reduce that to just 1-2 to put a lot more focus and time into them.

The article also mentions some strategies for the other categories. Now it's just a matter of waiting to see how the new tactics for THQ work out.
"Clearly, returning the business to profitability...in the next fiscal year" is the company's key goal, he said. "How are we going to get there? With respect to the core gamer, we get it. Fewer, higher-quality games."

News Story attached to:
2 comments | go to source (www.gamasutra.com) | Add to favorites! favourite this article | send to friend
Register as a member to subscribe comments.
  • 0 thumbs!
    Killosity | November 14, 2008
    This is the mentality that I wish for all developers. Personally, its my favourite idea for releasing games. I'm more than happy to only be subjected to 3-4 great games in a year, yet their quality and immersion is unparralled. And games in the past have done so.


    Prehaps It is why Naughty Dog is my favourite developer. Each title they released is close to perfection in my eyes; its like they can do no wrong. They dont release too often, but when they do, it's a knockout. Maybe others feel differently, but yeh thats me.
  • 0 thumbs!
    kspiess | November 14, 2008
    Warhammer DoW II is high, high on my list of games to get in '09.

This news story is archived and is closed to comments now.

Submit Newshelp
(0.1752/d/aeon)