In a move that we see far too often from both Sony and Microsoft, Xbox 360 product management director Aaron Greenberg let's you all know that the PS3 is failing while the Xbox 360 is still rising. In this little talk with GamaSutra, he even goes as far as to say that if Lost & Damned were a retail release, "It would have outsold Killzone 2." Console wars, amusing stuff.

The executive painted a particularly bleak picture of the PlayStation brand at retail, saying retail partners have characterized it as "hemorrhaging," in part because many existing PlayStation 2 owners are migrating to Xbox 360 rather than PlayStation 3.

"You can't underestimate that we're half the price of the PS3 at a time when consumers were looking for great value," he said. "The PS3 was down in February two percent even with the launch of Killzone 2 -- that's months of year-over-year declines. Xbox continues to head north while the PS3 is heading south. We're gaining share."

"But what we hear from our partners is that it's not just PS3, it's also PS2 down 62 percent year over year," he continued. "With that business declining, and with the PS3 business declining, it's been described to me as hemorrhaging at retail right now, and it just keeps getting worse.

"What we're finding in our research is that a large portion of the volume we're driving with Xbox 360 purchasers is actually PS2 owners choosing Xbox for the next generation. We're switching people from the PlayStation brand over to the Xbox brand."

PacoDG via gamasutra.com »