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Nintendo president Satoru Iwata has recently revealed that the Wii is currently "in the most unhealthy condition since it hit the Japanese market". It's sales have dropped 63% in the last month, while demand for the PS3 has risen by 80%.
"The speed with which people get tired of any new entertainment is faster in Japan than in overseas markets," Iwata said.
Iwata also announced that a Wii price cut would not be happening any time soon, as "a price cut in a difficult economy cannot really excite the market and drive up sales."
"The Wii is in the most unhealthy condition since it hit the Japanese market," Nintendo Co. president Satoru Iwata said. "The current condition in the Japanese market is not the one we want."
But a price war with rivals was not the answer as Nintendo is already the market leader, he said.
"A price cut in a difficult economy cannot really excite the market and drive up sales. As of now I really don't think that a price cut is a good option for us," he told a news conference.
Industry figures showed this week that the rival Sony PlayStation 3 had outsold the Wii in Japan for the first time in 16 months, with sales of the Nintendo console dropping almost two-thirds from a year earlier.
Japanese sales of the PS3 surged 80 percent in the five weeks to March 29 from a year earlier to 146,948 consoles, while demand for the Wii plunged almost 63 percent to 99,335, publishing firm Enterbrain Inc said.
Iwata said the Wii had flown off the shelves after its launch in 2006 thanks to the popularity of a few games. Nintendo has sold more than eight million Wii machines in Japan, but demand is now flagging.
"The speed with which people get tired of any new entertainment is faster in Japan than in overseas markets," Iwata said.
Additional sources:
- Nintendo President: (kotaku.com)







Comments
Tomato juice is the in thing this month, next month the entire country develops a bizarre obsession with donut shops. In another three months, it could be a new phone application, and later, strawberry-flavored paper, I dunno. Totally crazy.
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