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EA and Ubisoft Praise the PS3 Price Cut

August 20, 2009 in Industry News comments 4

After just a few days of the official announcement, other companies are now speaking out on Sony's price cut. EA and Ubisoft both praise this much needed price cut, as this will help software sales. Something both those companies dearly want.

"It's exceptional news, actually. I think the machine is a great machine, with the Blu-ray,” commented Guillemot, speaking to GamesIndustry.biz. "I'm happy that they were able to move to that [price point], particularly in the UK."

The redesign will help the PlayStation 3 shift more units in Europe, said Guillemot – a positive for Sony as well as the industry as a whole – as it now becomes a more attractive purchase to a mass market consumer.
Sayyed via gamesindustry.biz »
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  • 0
    Daweii Aug 20, 09
    Activision it's now your turn.
    • 0
      Sayyed Aug 20, 09
      "the price is too high, I think its only safe to raise the prices of our games to make up for it"

      I give it two weeks untill we hear something like that.
      • 0
        Daweii Aug 20, 09
        I believe we will see more from Activision once the Slim ships. Amazon US and UK have had to limit orders to one console per household as the demand is that high in pre orders alone. Once Activision know that the PS3 is selling at £249.99 in the UK and $299.99 in the US they will congratulate Sony until then I don't really see much. Though as for hardware sales watch this space Sony may rank a hardware NPD stat in the millions for the month of September the way Amazon is calling the numbers and thats only one retailer.
  • 1
    Seeker X Aug 20, 09
    You would think Kotick would've been the first one to say something.

    Announcement: PS3 massive price cut!
    Kotick: ....
    Announcement: ....price cut?
    Kotick: Oh...I'm sorry, I didn't hear you, we're single handedly trying to rip consumers 2 brand new holes.

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