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ESRB clarifies position on age ratings for game trailers

June 26, 2007 in Industry News comments 5

Now, even trailers and adverts for games rated M must be hidden behind an age-gate and not viewable to those underage. Makes perfect sense - why did no one think of it before?

In a statement, ESRB president Patricia Vance said that the board's Advertising Review Council "regularly monitors game ads and trailers" to ensure they adhere to "industry-adopted Principles and Guidelines for Responsible Advertising Practices which were established in 2000".
Deis via gamesindustry.biz »
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  • 0
    Goyun SSJ15 Jun 26, 07
    Not really a surprise at all, I mean, you often hear about inappropriate trailers and things being banned or at least modified to become appropriate again.
  • 0
    Deis Jun 26, 07
    If it won't be sold to an audience under a certain age, why do they need to see the trailers?
  • 0
    I Am Steely Phil Jun 26, 07
    It's a shame, they'll lose a bit of marketability if they have to censor some of their trailers.

    I know for a fact GTA wouldn't have sold as many copies as it does if all it showed was you getting to drive a boat and deliver pizzas, instead of blowing up cars and what not.
  • 0
    Tom Jun 26, 07
    Wonderful, ESRB, BBFC and all those different boards really know how to ruin the fun, don't they? It's not surprising to me, but it's really pointless - at the end of the day if a kid really wants to get hold of a trailer, then the internet is the best way to get hold of it, and indeed it would be fully uncensored. Pointless, IMO.
  • 0
    Final Blade Jun 26, 07
    I think they should They should check if the kids have medical problems. That would solve everything, and we wouldnt need a ratings. I mean its the mentally ill kids who start problems.

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