143
rate

79% of British Consumers Don't Read Reviews or Blogs Prior to Purchase

February 11, 2010 in Industry News comments 14

A report on a new survey conducted by YouGov, in which it was discovered that 79% of Britons don't research software products online prior to purchase.

The vast majority of Britons online (79 per cent) do not research software products at online review sites or blogs before making a purchase, according to a new online consumer study from Softwareload.co.uk. Deutsche Telekom's software download service also found that one in five (18 per cent) GB consumers have lost money by not moving software when switching to a new PC.
kevcothirtythree via electronictheatre.co.uk »
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Most recently commented on by on Feb 12, 2010

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  • 1
    Gamesta100 Feb 11, 10
    I rarely do either.I am easily pleased so I rarely regret buying games.Games like GOW and The Warriors even after reading reviews I took quite a long time tro decide to buy them.The Warriors I didn't buy till probably 6 months after reading reviews on the game.
  • 3
    Ammy and Issun Feb 11, 10
    Why is there a picture of a shirt with the Blue Screen of Death on it included with the article

    I'm pretty sure fatal errors have nothing to do with Reviews or Blogs
  • 0
    Hideo1 Feb 11, 10
    Yeah, we are pretty cool
  • 0
    Aussie Legend Feb 11, 10
    I always read at least something up on the game (never read spoilers though). This is done normally looking into replay value and any problems I might encounter (certain bugs, glitched/missable achievements etc.).
  • 0
    Twin_Master Feb 11, 10
    I usually read reviews and blogs regarding games. That's what helps influence my purchases, especially when I put my hard earned money towards it!
  • 1
    Guugley Feb 11, 10
    I read up on news and features and stuff but never reviews, they're mostly filled with bs imo. I like reading the opinions of the 'regular' consumers if you will, but never a critic.
    • 1
      Hideo1 Feb 11, 10
      I can understand not wanting to hear another person's mostly bs opinion but surely 'regular' consumers are just as bad as reviewers, no?

      From my experience, at least.
      • 0
        Guugley Feb 11, 10
        There's the odd dumbass but mostly I agree. Of course, then there's the situations where everybody but you has the same opinion, but eh, I tend to agree mostly with forum-goers and the like.
  • 2
    Slumpy monkey Feb 11, 10
    This is retarded its like out of a few thousand people.
  • 1
    Yukari Feb 11, 10
    I almost never read reviews when considering buying games. I only read them after I buy the games to fangirl it.
  • 1
    Bale Fire Feb 12, 10
    I don't really find this surprising, only the hardcore gamers really do that sort of thing, and their generally a minority.
  • 0
    Gamesta100 Feb 12, 10
    I consider myself a hardcore game but I don't read reviews very often.
  • 1
    Nagare Feb 12, 10
    I don't like reading reviews. I usually know if I want to buy a game or not right away. The main thing I look for is "Online only" in which case, I won't buy it.

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