Bobby Kotick revealed today, during a a keynote speech in Las Vagas, that he missed out buying one of the most successful and best selling PC games today - The Sims.

Feb 19th 2010 at 16:58 by Rob Crossley

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Bobby Kotick: I missed my chance to buy The Sims

During the mid-nineties, Maxis founder Will Wright was struggling to alleviate his company’s rapid decline in fortunes, despite initial soaring success with PC title SimCity.

Faced with a growing need to be acquired, Wright established his own floor at Maxis and began work on a new project, one he hoped would return the firm’s fortunes. That project was The Sims.

And one particular day when Will Wright was delving deep into his creative resources, a young Activision CEO Bobby Kotick was walking around the same building, being given a tour of the studio with a view to buy the company.
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