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EU PS3 Price Cuts To "Annoy" People?

July 23, 2007 in Industry News comments 10

David Reeves (President of Sony Computer Entertainment Europe) says that because of the European Value Pack, the price cut would "annoy a lot of people".

Sony Computer Entertainment Europe president David Reeves has said that a European PlayStation 3 price cut - similar to the $100 drop announced in America - would "annoy a lot of people", justifying the European Value Pack, which comes bundled with two games and two controllers.

Speaking on the semi-official PlayStation blog Three Speech, Reeves explained that the summer period just isn't the right time to start slashing costs: "The sales rate goes up for a couple of weeks, because there's not much demand out there, and then the sales rate comes down again until you get to the end of September/the beginning of October and it all starts to heat up".

He added that the US price drop was more acceptable as the PS3 has been on sale there for more than six months. However, Reeves would not speculate as to whether Europe might receive a reduction in a similar time frame.

"We have a plan and we're going to stick to it," he said. "We are confident but not arrogant about reaching a very, very good installed base on PS3, and having the same momentum that we had with the PS2. We're not putting our heads in the sand - we know it's not selling that well, but we know that it's selling according to the targets."

As Reeves put it, "I see this more as kind of like a tsunami. It starts out small and gathers speed and eventually, after four or five years, it will start to take you over." That being the case, Reeves noted that this Christmas isn't critical for Sony, with the company looking ahead to Christmas 2008 for the PS3 to really take off.
Guugley via uk.ps3.ign.com »
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  • 0
    Synergized Jul 24, 07
    David, David, David. Then give everyone the same *bleep*ing thing. Price cut or value pack.
  • 0
    Final Blade Jul 24, 07
    Why i understand his point, the U.S is different than the Europeans markets. The ps3 is doing way better there than compared to the U.S markets. So instead of issuing a price cut they figured a bundle that is better than a price seems better. Though I hope he's right though.
  • 0
    ZhaoYun88 Jul 24, 07
    Its a joke, just because its the EU, we get the crap treatment, because its selling well we dont get a drop, we get the same price but with a couple of games

    WE already have to pay more than any other country for the PS3 after you have converted the price, its a joke!! still £425
  • 2
    Existenz Jul 24, 07
    Though the bundle is better than any price drop since even with the price cut you would still be spending over £400 or €600 because of the games, this bundle you get over £150 worth of stuff for free, those are a purchase that would sent the console post price cut over its original price anyway.
  • 0
    Bale Fire* Jul 24, 07
    I don't know about you but I would be glad the PS3 dropped in price in Europe, because I know the sales would jump thus allowing the price to be lowered everywhere
    • 0
      Final Blade Jul 24, 07
      Who knows maybe they will, but we have to wait an see.
  • 0
    Airashii Jul 24, 07
    I think he has a point, cutting the price now would annoy me after only buying a PS3 6 weeks ago, but I knew it would come, I was warned etc.

    I think it's a good time to drop the price and it'd be annoying for me in the EU if I was still waiting but he knows the situation way more than I do.

    I think we should still see a reduction soon, hopefully anyway.
  • 1
    Kiffa Jul 24, 07
    They might as well just cut the price, because clearly, the PS3 is not doing as well as it had hoped. A price cut would be much more reasonable for EU players.
    • 0
      Final Blade Jul 25, 07
      Not true actually right now in the month of july the ps3 has been selling like hotckaes. In places like amazon and target and circuitcity.com
  • 1
    sten mk II Jul 25, 07
    a Price drop would make people happy, that's all.

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