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NPD: "Big 3" Said Yes, So We Give You Hardware Numbers

November 12, 2007 in Industry News comments 4

Remember this? At time of posting, it was not a pleasant experience. The only way NPD would release said numbers would have been that the three major publishers agreed to let them.

And lo and behold, they have. So rejoice, we get our US market's hardware numbers to discuss monthly. The source doesn't specify about software, but we'll find out soon. October NPD numbers are expected to come out on Thursday, November 15th.

Last week The NPD Group confirmed that it would be scaling back its monthly video game sales data, especially with regards to hardware because "it used to be policy that NPD not provide hardware sales figures," spokesperson David Riley said at the time.

The NPD had been waiting to hear back from the console manufacturers, and now Riley has informed GameDaily BIZ that the "Big 3" are in fact on board. Therefore the NPD will continue to provide media with the monthly hardware sales tally and GameDaily BIZ will be able to continue to pass those always interesting numbers onto our readers.

Riley told us the NPD would be providing these figures "indefinitely." October's video game data is expected after market close this Thursday (November 15).
Akira_EX via gamedaily.com »
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  • 0
    Final Blade Nov 12, 07
    Hmm interesting. So where's the numbers.
  • 0
    Akira_EX Nov 13, 07
    Read.

    quote Description
    October NPD numbers are expected to come out on Thursday, November 15th.
    • 0
      Final Blade Nov 13, 07
      I read that, but i was hoping for some actual numbers.
  • 0
    Wolfwood Nov 13, 07
    That's definitely good news. The thing about the earlier news was that even if you could afford the insane prices for the reports per month, you still couldn't share them with anyone as news.

    In other words, only the "big 3" could ever release NPD hardware sales figures in a roundabout way, I think. Like whenever they're spinning how much they managed to sell each month.

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