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US Army Sponsors Online Gaming

April 13, 2007 in Industry News comments 5

The United States Army brings about an initiative which targets the 9.2 million users of the Global Gaming League in an attempt to increase membership.

As any advertiser will tell you, 17-to-24 year old males represent one of those increasingly "difficult to reach" demographics. This is a serious problem if you happen to be one of the organizations who depends on that particular group of young men for your bread and butter -- say, someone like the makers of certain deodorant sprays (cough, Old Spice) or maybe the US Army.

It's both surprising and unsurprising then to read in the latest issue of the Army Times about a recent sponsorship deal struck between the US Army and the Global Gaming League. Basically, the Army is sponsoring the League as part of its larger initiative to find new recruits and spread its advertising message via the medium of video games.
Mishtram via pcmag.com »
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  • 0
    Sakura Apr 14, 07
    That's pretty cool actually. For the Army's (and the United State's) sake, I hope it works. It is a pretty good idea. ^^;
  • 0
    Mishtram Apr 14, 07
    I'm not so sure I'm happy about this. While it is innovative and will no doubt get some of the young men off their rear ends, I'm not so sure the army is the best alternative.
  • 0
    Gary Apr 14, 07
    Seems like a good idea for the army people who enjoy shooters especially may well be inclined to join the army.
  • 0
    madtown Apr 14, 07
    I see U.S Army ads popping up in issues of the "GAMEINFORMER" a lot actually, they're trying to draft people through videogames. D=

    I'm sure it will catch a few peoples attention though, best of luck to them.
  • 0
    dmf_dynasty Apr 14, 07
    The commercial where the two 22ish guys are playing a war shooter and the army men tpas on the screen "Hey, you like this. Try the real thing" is getting kind annoying and overplayed. It's a good idea, in theory. Most of the gamers would probably go to flying unmanned aircraft type situations.

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