A Rant On Bosses: Final Fantasy & Shank
15 hours 8 mins ago
According to an analyst, Nintendo are having trouble selling games for the Wii due to relying too much on traditional advertisement. A prime example used is Super Smash Bros. Brawl which sold 1.4 units during its first week but the sales have now dropped by about 90%, only selling a measly 100 copies a week within the last few weeks. The analyst said they struggled to advertise in a way which would reach a broader audience. The analyst says advertising on GameInformer and 1up.com isn't enough to sell a game well.
Retailers are having trouble selling new games on Wii because publishers are relying on traditional advertising methods for videogames, an analyst has said.
Retailers have expressed concerns in a recent New York Times article, which investigated how many games were being sold for Nintendo's console.
Speaking about Super Smash Bros. Brawl, GameStop employee Xavier Pervez said, "We sold a couple thousand copies in the first week, [but] it's dropped off significantly now. Maybe 100 in each of the last couple of weeks."
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Thats why i feel Nintendo is actually not doing as great as they should.
"Unless you can sell the games to the right crowd" Which means your not going to get far in the gaming world if you not able to sell the games.
Console sales alone aren't going to make you successful, you need a strong balance between Both. Which is how Sony and PS consoles have had success the last two generations.
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This is exactly why I'm worried about the advertisements of the new Fatal Frame game. It's a series that wasn't very well advertised on the PS2, but when the new game was announced for Wii, people hoped that Nintendo (being the publishers) would give the games a much-needed boost in marketing.
Well... the game is being released this Summer, and not a hint of advertising has happened.
Nintendo might be lazy when it comes to advertising their own games, but they are absolutely USELESS when it comes to advertising their third-party games (such as Fatal Frame).
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