1. Recognize the problem: EA sees declining quality, market share, competitive position.
2. Seek help. Initiates a search for new management.
3. Decide to trust help: Hires John Riccitiello, Peter Moore, Kathy Vrabeck.
4. Take a close look at yourself: Go through detailed fiscal year 2009 and fiscal year 2011 plan.
5. Share your findings with another: Set out strong goals to board.
6. Practice trusting your help: Delay Spore, Warhammer, Battlefield, Mercenaries, and Rock Band in Europe.
7. Ask for help in specific ways: Admit issues and allow new hires to address flaws in quality, technology, and platform choices.
8. Think about those harmed. Host a very bullish analyst day for frustrated investors. Prep a solid fiscal year 2009 release slate for customers.
9. Make things right to those harmed: Release high-quality games for gamers and rein in costs in fiscal year 2009 for investors.
10. Regular check-ups: Host another bullish analyst day in February 2009.
11. Grow trust in help: Hit very optimistic market-share and margin targets
12. Live the program: Return EA to its glory in fiscal year 2011.