According to John Smedley, who is the president of Sony Online Entertainment, MMOs are going to be a real strong selling point of the PS3 in the long term. He also said that the video game industry now has become more mainstream and that MMO games are also benefiting from that as well. He also spoke about the different variety of people who enjoy playing MMOs. He states that the MMO market is mostly male, but he expects that to change soon.

Q: Does the realignment of your group, from Sony Pictures to Sony Computer Entertainment, mean that you're going to try boosting PlayStation 3's online network with your MMO [massively multiplayer online] games.

A: I think MMOs are going to be a real strong selling point for the PS3 long term — there's going to be some great ones on the PS3. You're not going to find "The Agency" on the [Xbox] 360.

Q: Have MMOs reached the mainstream yet?

A: I would say they're getting more mainstream. If I were characterizing it, I would say think of the video-gaming industry five years ago. That's kind of where I think we're at. ... Five years ago, do you think "Grand Theft Auto IV" would have done $500 million [in opening-week sales]? To me, video games are just reaching the real mass-market now. That is going to translate to the MMO side of the business.

Q: Where will MMOs be in 15 years?

A: Right now it's about 85 percent male. I think it's going to be 50-50. You're going to see a lot more big name brands in it, including ones we're building. These games are as big as hit movies are right now.

Tyranitar24 via seattletimes.nwsource.com »