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GDN Five Questions With... Sven Hålling, VP Marketing at End2End Content Services

SuperGuido | August 28, 2008 | Interview | Company Mobile 
We caught up with Sven Hålling, VP Marketing at End2End Content Services (they run content retail portals for mobile operators, portals and content providers) and managed to get answers to five (well, really six) questions as part of a new feature here at Gamers Daily News - Five Questions With...
Today’s retail portals mainly cater to high end users that can spend quite a lot of money on individual game titles and who are willing to go through the hassle of clicking to find what they want and then buy it. To reach mass market though this needs to change and this is where End2End Content Services comes in.
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