BioWare fans will definitely want to check out this very extensive interview with its co-founders and VPs Ray Muzyka and Greg Zeschuk, which goes into the evolution of the studio, including the acquisition by Electronic Arts.

RM: From our perspective, now we get to play the games and just really enjoy them as consumers, and offer feedback from that perspective, at the early start of the ideation phase. We say, "What's our audience excited by? What's our aspirational fantasy? What are solving for here? What goals are we setting up for this project?" Then the team goes and they work on that. We play it throughout the process and give feedback whether the team's meeting the goals that they set out at the start of the process.

It's been a lot of fun. I'm loving playing Dragon Age and The Old Republic and Mass Effect 2. I think our best work is still ahead of us. And we have some super secret stuff we haven't announced yet, too.

chautemoc via gamasutra.com »