In a recent interview with Gamasutra, EA's Frank Gibeau discusses the company's recent gain in popularity, how the company has changed the way it develops its franchises, and why he believes EA launched too many new IPs last year...

Then 2008 came, along with lots of new IPs. Do you think that it was the right strategy to launch that many new IPs so quickly, or, as you look back on it, would you have spread them out?

FG: I'm not the kind of guy who ever looks back. I look back long enough to learn a few things and then apply them going forward. I think in the spirit of your question, I think we launched too many new IPs all at once in Q3.

I would have spread them out and found better windows for them. I would have had longer marketing for them. The marketing cycles were fairly short. We didn't have enough assets to really build the fanbase, build the community, and get that long lead demand built.

Miss Razz via gamasutra.com »