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In-Game Ad deal with Sony and IGA Worldwide official

June 04, 2008 in News comments 4

Sony Computer Entertainment America and Sony Computer Entertainment Europe have announced a in-game advertising deal with IGA Worldwide. This will allow publishers as well as marketers to place in-game advertisements if they have enough space in the game.

As alluded to earlier, Sony Computer Entertainment America and Sony Computer Entertainment Europe have officially announced their in-game advertising deal with IGA Worldwide. Says Justin Townsend, IGA Worldwide CEO:

"PLAYSTATION 3 is undoubtedly the prime opportunity for the in-game advertising industry. Through this partnership with Sony Computer Entertainment, IGA can provide advertisers with a large and valuable global user base of 16-35 year old consumers with disposable income. With our standardized awareness-building advertising formats being delivered directly into people's living rooms while they play, there are great opportunities for advertisers looking to engage through an entertainment medium outside of the traditional TV spot."
tyranitar24 via kotaku.com »
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  • 0
    Existenz Jun 4, 08
    Aslong as this is tackled tastefully and not for the sake of it then i like this idea, it could have been something GTA IV could have added via internet popups advertising pizza hut or something lol... But developers will have to think about this before they add it, and it may be up to the makers of the products to give the developers creative licence when making advertisements, as games like Far Cry 2 the ad's would stick out too much if they couldn't be blended and hidden into the game like they belong there, same as games in the future the advert should have a future theme, but this won't happen unless the companies behind the products allow developers to do as they please when creating the advert for the game... I don't see that happening.
  • 0
    Mnmfan Jun 4, 08
    This is nothing new. Tony Hawk Games had ads for Nokia and Motorola scattered throughout the levels. As long as it doesn't overwhelm I'm fine with it.
  • 0
    X_MANBEARPIG_X Jun 4, 08
    Don't forget that there will be a lot of adverts in Home, on the billboards and the screens.
  • 0
    HisServant77 Jun 4, 08
    I think this would be alright, as long as they don't have them in places that take away from the gameplay. I'm thinking being overt, or even worse having a bit ad during a loading screen for the games that still have loading screens! Things like bilboards that blend in with the actual gameplay would be perfectly fine.

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